Job Purpose
* Country Trade Marketing leads the go-to-market process in the country, Within the sales team, Trade Marketing is the thought leader on development of business plans integrating with customer specific needs and leading the country execution with sales team. As the link between Sales teams and SEA team/Global team and marketing, Country Trade Marketing sets the direction both ways
o Improve sales & initiative planning processes
o Share and reapply the most effective / best concepts, ideas;
o Build and maintain productive collaboration internally and externally.
Key Responsibilities
Category/ Trade/ Shopper Expertise
* Analyse trade channels/trends, Profitability mapping
* Constantly deliver sales input/perspective and promo/initiative volume forecast within country.
* Responsible for planning, organizing and managing the trade calendar to ensure the achievement of maximum sales and brand category presence.
Strategic Customer Planning
* Provide sales /customer perspective in the development of the portfolio's action plan and lead the customer differentiation in the action plan.
* Responsible for planning, organizing and managing the trade calendar ensuring operational and administrative excellence in the development of programs/ projects to ensure the achievement of maximum sales and brand category presence.
Sales Fundamentals Management
* Lead the development & operationalizing of local strategy on sales fundamentals (distribution, shelving, promotions, merchandising).
* Bring IN the knowledge of winning in-store (per customer) to county launch plans.
Initiative Planning and Management
* Trade Marketing leads the trade promotional activities planning process from a timing and execution perspective, in designated distribution channels
* Building on market/customer knowledge, develop the best timings, in-store support elements and logistical requirements for initiatives.
* Be the single point of contact to multi-functional teams to remove barriers & enable sales team to execute with excellence & track initiative success.
* Keep within spending budget - deployment of budget and tracking commercial operations execution
Category and Competitive Analysis
* Expert of customer performance drivers, category dynamics, financial ROI investment. Competitive set up and trade strategies. Trade activities, new products/launches/projects, trade terms.
* Contribute to organization's goals / vision to further enhance positive brand image including sales target performance and to establish trade promotional plans in designated distribution channels.
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.
