Job Responsibilities: Outline primary duties using concise task descriptions, detailing the percentage of time allocated to each function.
Routine Operations (90%):
- Regularly analyze Business Performance utilizing GA4, Data.ai, and MarTech tools (20%).
- Oversee, optimize, and sustain the existing MarTech infrastructure (CEP, MMP, UX/UI Analytics, GA4) (25%).
- Work with Content Management Platform and external agencies to enrich Web/App content, emphasizing platform performance and SEO (20%).
- Provide expert advice on routine platform features, guiding project owners and driving Content Management Platform development for business impact (15%).
- Maintain thorough documentation and promote knowledge sharing within the team (10%).
Initiative Leadership (10%):
- Lead A/B testing initiatives to enhance campaign effectiveness (5%).
- Spot opportunities for new features and tools to enhance MarTech capabilities (5%).
Working Relationship:
- List regular interactions with internal and external stakeholders.
- Frequent engagement with Cross-Functional Project Teams and Digital counterparts.
- Occasional engagement with Research Agencies and the Leadership Team.
- Limited interaction with Store/Team Members & RGMs.
Required Skills and Experience: Specify educational background and professional qualifications necessary for the role.
Qualification:
- Bachelor's degree in Marketing, Business, or a related field. EXPERIENCE (and additional qualifications):
- Minimum of 4 years in Digital Marketing and digital operations, with proficiency in Analytic tools.
- Demonstrated dedication to fostering innovation, effective communication, and diversity, equity, and inclusion within the team.
- Proven capability to lead independently and collaboratively, effecting change and making crucial decisions under pressure.
- Strong analytical skills for data-driven decision-making. Excellent verbal and written communication abilities, proficiency in both English and Thai.
- Experience in Digital Marketing, MarTech, Project management, and innovation initiatives.
- Familiarity with various MarTech Tools, SEO, CEP, MMP, and Analytics is advantageous.
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.
