A lifestyle destination for restaurants and hospitality company is looking for a dynamic and experienced Restaurants and Lifestyle Marketing Director to join its Singapore office.
Reporting to the VP Marketing, you will steer the omnichannel marketing communications of the portfolio to strategically and effectively establish and strengthen the brands' USP, in tandem, enable high ROIs on marketing investments and solid traffic conversions.
Key responsibilities
- Define and drive the implementation of brand architecture and positioning of the brands in the portfolio
- Oversee the strategic planning and effective activation of marketing communication across omnichannel, including but not limited digital and social
- Partner with restaurants and lifestyle General Managers and other key stakeholders to develop compelling marketing calendar of events, library of content for marketing, promotions and PR to support each brand, to achieving commercial targets
- Establish a strong data analytical culture to draw business and consumer insights and identify commercial opportunities from data, and deliver on-time business reporting to senior stakeholders
Key requirements
- Demonstrated solid experiences and successes in marketing and branding for food, beverage, restaurants, hospitality and/or lifestyle
- Senior marketing leader with omnichannel marketing experiences in the direct (restaurants/lifestyle) or affiliated industries
- Effective senior stakeholders management and direct team leadership
Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421
