Marketing Manager, APAC (Luxury skincare)

Our client are one of the fastest-growing revolutionary luxury skincare brands who are planning huge success in the Asian market.

They are looking for a talented, dynamic Marketing Manager, to develop, and implement effective marketing strategies to disrupt, engage and drive sales in the APAC region.

Key responsibilities include:

Marketing Strategy & Execution Support

• Collaborate with the Global Marketing Director to launch the brand in Asia and lead the Go-to-Market Strategy and execution
• Leads marketing activities and campaigns in APAC
• Coordinates APAC marketing and advertising including OOH, digital, print-strategy, execution, and reports results

Digital Management

• Leads the Asia Social Media platforms strategy and execution (LRB, Weibo, Wechat, etc)
• Works closely with agencies to execute best in class marketing programs
• Manages and activates KOL activity and creates relevant content that speaks to regional preferences

Communications Support

• Collaborates with Global Marketing Director on PR strategy and execution
• Leads and manages all Asia partners - PR, Digital agencies, VIP, KOL, professional authorities, philanthropy partners, sustainability partners
• Works closely with PR agencies to embed best-in-class media thinking into our brand growth plans

Key requirements:

• A minimum of 8-10 years' Asian experience in brand marketing in prestige beauty with a focus on China, Japan and Korea (skincare experience is ideal)
• APAC regional marketing experience with Chinese social media platform experience (LRB, Weibo, WeChat) is a must
• Strong interpersonal skills and a global mindset - the ability to fit into a multicultural environment and work with different cultures as well as understand consumers from different countries
• Demonstrated passion for Beauty and Personal Care, Fashion, Haute-Couture, and Trends
• Must be enthusiastic and possess a positive attitude and the ability to thrive in a collaborative, start-up environment