My client is seeking a talented and experienced Marketing Manager to join their dynamic marketing team. The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, increase market share, and generate sales for our range of products. This is a key leadership role that requires a passion for animals, strong analytical skills, and a creative mindset to effectively position and promote their brand.
- Develop and implement comprehensive marketing strategies and campaigns to achieve targeted brand goals and objectives.
- Conduct market research to identify emerging trends, consumer preferences, and competitor strategies, utilizing this information to develop actionable insights.
- Analyze consumer demographics, behaviors, and needs to create targeted marketing campaigns that resonate with our target audience.
- Collaborate with cross-functional teams to develop compelling product positioning, messaging, and packaging that differentiates our products from competitors.
- Ensure consistent brand messaging and creative execution across all marketing channels, including digital, social media, print, and traditional advertising.
- Plan, execute, and evaluate marketing initiatives, utilizing key performance indicators (KPIs) to measure and track campaign success.
- Manage the marketing budget effectively to maximize return on investment and drive revenue growth.
- Monitor and analyze market trends, competitive landscape, and customer feedback to identify areas for improvement and adjust marketing strategies accordingly.
- Build and maintain strong relationships with key stakeholders, including retailers, distributors, and strategic partners, to drive collaborative marketing efforts.
- Stay up-to-date with industry best practices, new marketing technologies and trends, and incorporate them into our marketing strategies.
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.