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Head of Trade Marketing

  • Location: Bangkok
  • Salary: Up to THB3000000 per annum per annum
  • Job Type:Permanent

Posted 9 days ago

  • Sector: Sales & Marketing
  • Contact: Pichaya Manacharoensak
  • Start Date: ASAP
  • Expiry Date: 16 April 2023
  • Job Ref: JN -032023-477954

Our client is a leading Food and Beverage business in Thailand, specializing in providing high-quality products to customers. They are looking for a highly experienced Head of Trade Marketing to lead trade marketing strategies to drive business growth and customer loyalty.

Job Summary:

The Head of Trade Marketing will be responsible for leading and managing the company's trade marketing and CRM initiatives. This role requires a highly skilled professional who has experience in managing a large team and a strong background in trade marketing. The successful candidate will have excellent communication, stakeholder management, consultative, and interpersonal skills.

Key Responsibilities:

  • Develop and implement trade marketing strategies and plans to support business objectives and drive revenue growth
  • Lead and manage the trade marketing team to ensure effective execution of trade marketing activities, including trade promotions, events, and product launches
  • Develop and implement CRM strategies and plans to increase customer loyalty and retention
  • Collaborate with cross-functional teams to ensure alignment on trade marketing and CRM initiatives
  • Analyze market trends, consumer insights, and customer data to identify opportunities for growth and optimization
  • Manage budgets and resource allocation to optimize ROI
  • Continuously measure and evaluate trade marketing and CRM performance and adjust strategies accordingly
  • Maintain strong relationships with key stakeholders, including customers, distributors, and internal teams


  • Master's degree in Marketing, Business Administration, or related field
  • Over 10 years of experience in trade marketing, preferably in the Food and Beverage industry
  • Strong leadership skills and experience managing a large team
  • Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels
  • Strong analytical and strategic thinking skills, with the ability to make data-driven decisions
  • Experience in developing and implementing trade marketing and CRM strategies
  • Knowledge of market trends and consumer behavior in the Food and Beverage industry
  • Ability to manage budgets and allocate resources effectively
  • THAI nationality, fluency in Thai and English

If you meet the above requirements and are passionate about driving business growth through effective trade marketing strategies, we encourage you to apply for this exciting opportunity.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.