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Head of Trade Marketing

  • Location: Vietnam
  • Salary: Negotiable per month
  • Job Type:Permanent

Posted about 1 month ago

  • Sector: Sales & Marketing
  • Contact: Sapphire Nguyen
  • Expiry Date: 07 December 2022
  • Job Ref: JN -102022-474999

NEW ROLE - Head of Trade Marketing - FMCG

  • Report line: General Manager
  • Subordinates: Trade Marketing & Marketing department
  • The Trade Marketing Manager will define a trade marketing strategy that includes pricing, go to market structuring, trade activities and consumer promotions

Key responsibilities:

  • Manage the trade marketing division and promote cooperation.
  • Develop the strategic Trade Marketing directions in accordance with the Marketing strategy and Sales priorities.
  • By identifying trade channels and segmentation; design, suggest, and put into practice new trade marketing activities
  • Determine the category's growth target
  • Create yearly trade marketing budgets, grids, and collaborative business strategies; tracking and analysing ongoing data on share of voice, market share, and brand health;
  • Communicate with the sales team to ensure that trade marketing activities, programs, and incentives are implemented correctly.
  • Establish the overall pricing strategy, figuring out the category's channel mix and (price) value chain
  • Plan and carry out all channel-based launch & re-launch programs, as well as in-store display activities using POS materials for the relevant category

Desired Skills and Experience:

  • Strong experience in trade marketing with at least 5 years of managing experience
  • Experiences in MNC FMCG business
  • English proficiency

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.