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Digital Marketing Manager

  • Location: Bangkok
  • Salary: S$50000 - S$70000 per month per month
  • Job Type:Permanent

Posted over 2 years ago

  • Sector: Commercial
  • Contact: Peempipaporn Karuehanon
  • Expiry Date: 01 January 2022
  • Job Ref: JN -122021-466143

Argyll Scott is partnering with a multi-network content platform to search for a "Digital Marketing Manager."

Job Summary:

Digital Marketing Manager is going to be in charge of building our online authority, attracting site traffic,

converting that traffic into new leads for the business.

Job Responsibilities:

The main duties of this position include but are not limited to:

Analytics:

- Planning and implementing marketing activities and communications for the company, curating digital content, managing channels to support POPS application and other departments in their assigned tasks

- Analyzing and reporting by findings from campaigns and activities and optimizing them

accordingly (using Google analytics, social media monitoring tools.)

- Building, developing and maintaining relationships with the media and influential people in the market to pursue new business opportunities.

- Reporting and synthesis for project implementation and new business proposals.

SEO:

- Continuously update content and website links for maximum optimization and search engine rankings

- Write and edit 2 long-form content articles per week as assigned by the team lead, with calls to-action to encourage viewer conversion; upload to WordPress

- Perform keyword research on Google Keyword Planner and other SEO tools to ideate for blog articles and drive continuous user traffic to the POPS platform

- Edit long-form articles by checking for SEO optimization, proper formatting, clarity, and grammar

- Creating, compiling, and presenting locally-relevant SEO guidelines

- Collaborate with local and regional teams to manage SEO strategy

- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings

- Reviewing and analyzing POPS platform sites for areas of improvement and optimization

- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and industry best practices

- Preparing bi-monthly detailed strategy reports

- Perform any ad-hoc tasks per Platform needs and requirements

Qualifications:

- Bachelor's degree in Marketing or Business or a related field, or equivalent practical experience.

- Have a strong understanding of digital marketing or have worked/trained in digital marketing or social media for more than 5 years.

- Prior experience in content marketing, content growth, and SEO.

- Good knowledge of search engine optimization practices

- Good ability to think creatively, strategically, and resolve problems.

- Ability to work within a team and independently.

- Must have strong eyes for detail as well as a creative mindset to manage across areas such as video content, branding, etc.

- Good communication skills in Thai and English.

- Familiar with social media and website reporting metrics and scheduling tools.

- Strong analytical skills, able to connect analytical data to marketing.

- Expert in analytic too e.g. Google analytic and such tools.

If you interest in the job opportunity, please apply with update CV.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.