Join a market leader within the Finance world seeking a Digital Marketing Executive to lead the execution of all things Digital functions across Social, Content & eCRM.
Key Responsibilities:
- Collaborate with key stakeholders to inform and develop digital content
- Map and set up customer journeys in Salesforce Marketing Cloud
- Manage the effective deployment of content and approved digital initiatives across multiple digital platforms including Salesforce CRM, Community Cloud and Salesforce Marketing Cloud
- Manage and build relevant web content using CRM Salesforce inclusive of web pages, banners, e-commerce content
- Manage, test and deploy digital marketing campaigns across various audiences, categories and business objectives
- Manage, test and deploy digital programs for our customers
- Automate communications using Automation Studio, Mobile Connect and Journey Builder in Salesforce Marketing Cloud
- Measure and report on all digital content for a range of key business stakeholders to evaluate effectiveness
- Use data to create digital strategies to continually drive the improvement and metrics of our web and email content.
