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Customer Engagement Analytics Lead, English Fluency, 200K

  • Location: Bangkok
  • Salary: Negotiable per month
  • Job Type:Permanent

Posted 13 days ago

Primary Responsibilities:

Data-Driven Customer Insights

  • Consolidate and analyze data from various sources to create a unified view of HCPs, facilitating data-driven decision-making and improved customer engagement.
  • Provide insights related to customer experience management to ensure a consistent and meaningful CX across all touchpoints.

Performance Tracking & Reporting

  • Identify problems and opportunities within OC and use analytical models to develop solutions.
  • Conduct OC analytics work, including the development of key metrics/KPIs, content and channel performance assessments, and customer behavior analysis with streamlined reporting.
  • Develop measurement plans for campaign tactics, both short-term and long-term, in collaboration with key stakeholders.
  • Implement scalable, efficient, and automated processes for large-scale data analysis and insights generation.
  • Measure the performance of OC campaigns across engagement channels and suggest improvements to campaign effectiveness and channel ROI.
  • Create data-driven dashboards with near real-time tracking using BI tools.
  • Analyze CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling.
  • Assist in developing and implementing data-driven marketing campaigns, optimizing campaigns based on results and revenue opportunities.
  • Design A/B testing, scenario analysis, and deep dive analyses to address questions related to OC execution and its impact.

Stakeholder Management

  • Provide analytics insights to other members of the local country team to enhance OC campaigns, content effectiveness, and channel prioritization for improved customer experience.

Project Management & Support

  • Collaborate with internal Centers of Excellence (COEs) to explore new data sources and data science techniques for OC analytics and activations.
  • Develop best practices related to OC analytics and share them with local markets to enhance capabilities.
  • Integrate OC dynamics with broader analytics activities to provide a comprehensive view of commercial execution and customer engagement/experience.

Experience & Educational Qualifications:

  • Bachelor's Degree in Statistics, Sales, Marketing, or related fields.
  • Recommended total experience of 8+ years, including 5+ years of relevant experience in analytics, business intelligence, and data science.
  • Thai Nationality only

Preferred Certifications:

  • Digital Marketing Certifications
  • Data Analytics Certifications

Skills & Knowledge:

Technical Skills:

  • Cross-Channel Analytics
  • Campaign Analytics & Reporting
  • Marketing Analytics & Customer Insights
  • Dashboarding and Analysis
  • KPI Reporting & Monitoring
  • Market & Customer Intelligence
  • Predictive Modeling
  • Customer Experience Management

Behavioral Skills:

  • Collaboration
  • Attention to Detail
  • Team Management
  • Decision Making
  • Stakeholder Management

Tools Knowledge:

  • MS Office suite
  • Data Visualization tools like Tableau, Power BI
  • Programming Languages like R, Python
  • CRMs
  • Data tools
  • Database Activity Monitoring (DAM) tools
  • Marketing automation tools
  • Web Analytics tools

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.