Looking for CMI Manager for an MNC for the MENA region.
Key responsiblities:
- Responsible for the implementation of category market research projects for assigned categories within the category
- Proactively develop a deep understanding of consumers, retail/channel partners, Healthcare Professionals, and consumer pathways
- Share and aid understanding of consumer learning within the Category Marketing management team through building and collation of global consumer insights
- Discuss consumer understanding needs with category marketing management, and recommend concrete research plans and methodologies to meet those needs
- Implement specific research projects in alignment with the CMI Director using global standard, consistent and best practice methodologies
- Provide high quality support to the category marketing team in interpreting market research results, contributing to practical action plans following research
- Plan and manage the category market research budget (for assigned categories) in conjunction with Category Marketing management and the CMI Director
- Contribute to profitable growth through membership of business teams aimed at developing successful innovations
- Understand and use relevant syndicated data (IMS/Nielsen/IRI) for the sole purpose of driving organic growth of the category
Please note only suitable candidates will be contacted